# How a B2B Software Company Leafio Saves Clients with 98% Deliverability

43%  
Open Rate

98%  
Email Deliverability

Interview

Category  
[Cold Email Outreach](https://folderly.com/case-studies/category/cold-email-outreach)

Industry  
[Software Development](https://folderly.com/case-studies?industry=software-development)

Company size  
Medium-sized Business (50 to 250 employees)

Irene Kravc  
Marketing Manager

Tallinn, Harjumaa

## About Leafio.ai

**Industry:** Computer Software Development (B2B)

Leafio.ai is a computer software B2B company helping businesses optimize their daily routines. The company uses email channels mainly for cold outreach lead generation as well as daily communication with clients.

## **Breaking Point**

The competitive computer software industry requires clear and consistent email communication for smooth lead generation. Leafio.ai started to see **declining email deliverability rates.** Their emails were landing in spam folders, **decreasing lead generation**, **hindering communication,** and **impacting current client relationships**. This posed a threat to their brand reputation, sales pipeline, and overall client satisfaction.

## **Key Needs**

The company needed a reliable solution to ensure critical messages reached the right inboxes at the right time. Recognizing the need for a reliable solution, Leafio.ai turned to Folderly.

> “Our main goal is to make sure that our emails reach the right people at the right time, and don’t end up in a spam box.”  
> [Irene Kravc](https://www.linkedin.com/in/irene-kravc-5183b8221/), Marketing Manger at [Leafio.ai](https://www.leafio.ai/)

## Challenges vs Solutions with Folderly

|     |     |
| --- | --- |
| Challenges | Solution with Folderly |
| Emails landing in spam _(without any apparent reasons)_ | Folderly customer success managers (CSMs) helped with a professional DNS setup tailored to the industry's standards, which immediately ensured smoother email deliverability. Then, Folderly continued running daily upkeep, giving a detailed list of found spam triggers. |
| Lack of deliverability data | Daily automated deliverability monitoring within Folderly platform & a detailed dashboard with spam score, and a full list of spam triggers explained |
| The lack of knowledge about deliverability standards | Deep understanding of spam filters and best practices gathered by Folderly experts (including specific requirements relevant to the computer software industry).<br>Plus, Leaf.io has real-time assistance from Folderly deliverability experts to address any issues promptly. |

## Key Results with Folderly

> “Since implementing Folderly, we have experienced a significant improvement in email delivery. Our messages switched to the right inbox at the right time, instead of being marked as spam, and this greatly enhanced our communication efforts and reliability”  
> Irene Kravc, Marketing Manger at Leafio.ai

- Deliverability rates up to 98%  (as well as performance of campaigns)
- Professionally setup DNS settings
- Saved clients due to emails being delivered on time
- Predictable inbox placement
- Ensuring safe email outreach scalability

## Other Things Endorsed by Client

|     |     |     |     |
| --- | --- | --- | --- |
| ❤️<br>_No problems with sending hundreds of emails daily_ | ❤️<br>_Saved time for team_ | ❤️<br>_No more misunderstandings with clients due to safe deliverability_ | ❤️<br>Reliability |

## Lessons Every Business Can Learn

Leafio.ai's story is a powerful reminder: **a comprehensive approach to email deliverability is the only way to ensure inbox placement.** While Leaf.io may occasionally encounter an isolated spam placement, Folderly's proactive monitoring and immediate intervention ensure these instances are swiftly resolved, maintaining their exceptional deliverability record.

## Take It From Our Client

Lastly, we offer you to watch this client interview to hear everything from our client ❤️